Absent an integrated approach to sales and marketing, your SMB could be leaving significant revenue on the table resulting in unrealized business potential.
Whether your SMB is new, growing, stagnant or in-distress, you’ve undoubtedly wondered about your sales and marketing strategy and performance. Is it the best strategy for your target? Is it an efficient spend? How will you measure success?
You’re not alone. Marketing in today’s business environment is more complicated than ever: Digital, Partnerships, Advertising, Events, Content Marketing, Social Media, Word of Mouth…how do you bring it all together and determine which channels are best for your target?
Today’s SMB requires deep and broad marketing experience and perspective that integrates sales and marketing. The problem is it’s not usually affordable.
The Breakout Group offers SMBs the benefits of a CMO–without the steep price tag.
Our fractional (“on call”) model enables SMBs to tap the marketing and sales expertise they need, at a price they can afford. And experience the breakout results their business deserves.
About the Founder, Bill Glenn
Bill Glenn offers over 20 years of marketing and sales experience. His senior-level perspective and leadership is extremely effective in building marketing and sales strategy.
This comes from a unique mix of strategic and analytical thinking, sales and marketing experience and start-up, big-brand and agency-side environments. He truly delivers a one-of-a-kind perspective on integrated marketing.
He has particular expertise in marketing strategy, sponsorships, events, research and performance measurement.
A noted integrated marketing expert, Glenn has provided insights to major media such as USA Today, Advertising Age and the Sports Business Journal (SBJ), including serving as a guest columnist for the SBJ. Over his career he has made multiple appearances on CNBC, MSNBC and Bloomberg News.
He is also an adjunct graduate marketing professor for SMU and Baylor University, teaching courses in integrated marketing, sponsorships and sales management. He also sits on the Sports Sponsorship and Sales Board at Baylor.
Glenn has delivered breakout results his entire career. This includes attaining Verizon’s highest level of national sales recognition, consistently creating significant return on multi-million dollar sponsorship investment, and launching the first insights and analytics practice for a major sports and entertainment promotions agency.
He also pioneered marketing initiatives in being one of the first to build brand authenticity by branding college football coaches headsets and co-developing the DBI, the industry’s first celebrity evaluation index that ranked entertainers and athletes with regard to marketing and endorsement.
Glenn has a bachelor’s degree in journalism/advertising from the University of Missouri School of Journalism as well as a MBA in marketing from the University of Missouri.