Guess Less. Grow More.
Business Growth Assessment & Consulting | The Breakout Group
Don't Scale, Buy, or Sell a Business Without a Growth Engine Analysis.
What holds back growth? What could enhance it?
The Breakout Score™ is an industry and stage-specific diagnostic that reveals a growth engine's strengths and what needs to change to accelerate growth.
The Score is Designed for Different Users.
SMB OWNERS & LEADERS
Your leads and interest aren't scaling growth. Stop guessing what the issue is The Breakout Score helps owners and leaders stop debating symptoms and start addressing root causes. It addresses key questions such as: 1. Where should we invest next for the best ROI: sales, marketing, brand, or culture? 2. Which constraint is blocking or limiting growth right now? 3. Where is misalignment across our growth drivers quietly eroding performance? 4. What should we prioritize in the next 90 days to accelerate growth?
CONSULTANTS & AGENCIES
Your clients admit there are growth issues. But they want proof, not just advice The Breakout Score provides you defensible, diagnostic guidance regarding growth. It addresses key questions such as: 1. Which growth drivers should we address to create the greatest client impact? 2. Is the client’s issue rooted in execution, strategy, or misalignment? 3. Where does leadership perception diverge from operational reality? 4. What must be addressed first to ensure outstanding execution?
BROKERS &
INVESTMENT BANKS
Is growth durable and scalable or due to risky factors like timing, a client The Breakout Score helps brokers and IBs evaluate deal readiness and reduce surprises in diligence. It addresses key questions such as: 1. Is this business market-ready today, or does it require pre-sale preparation? 2. Which growth risks will buyers care about most and discount the hardest? 3. What buyer type is the best fit given the company’s growth profile? 4. What improvements would most increase valuation in the next 90–180 days?
PRIVATE EQUITY, VC, & FAMILY OFFICES
Where's the growth value and what blind spots could be costly in a transaction The Breakout Score helps investors separate perceived upside from real growth capacity. It addresses key questions such as: 1. Where are the growth-related operational risks that won’t show up in financials? 2. Where will the growth engine strain or break as we push for scale? 3. What should we fix first post-close to unlock growth engine value creation? 4. Where is value creation realistic and where is it assumed?
What's the Roadmap for Growth Analysis?
Assessments are ideally run annually, bi-annually, or quarterly.
The Breakout Score was created by the co-founder of the DBI, an industry-leading brand endorsement index, using 30+ years of sales, marketing, and brand diagnostic work.
Leveraging insights based on a business's industry and stage of growth, the score provides companies and investment firms alike, a metric to identify growth momentum.
What's Included in Every Breakout Score Assessment ✓ Overall Breakout Growth Engine Score (0-100) ✓ Breakout Driver Scores for Sales, Marketing, Brand, Culture ✓ Breakout Alignment Score shows how drivers work together ✓ Constraint identification and prioritization ✓ Stage and industry-specific insights ✓ Multi-page PDF report with actionable recommendations ✓ Email delivery of the report within 24-72 business hours ✓ OPTIONAL: Add an Executive Review Session and extended email support.
This is a partial one-page sample from an actual Breakout Score Report.
Audit Your Growth Engine Before You Address the Wrong Issue.
Culture, Sales, Marketing, and Brand form the growth engine. The Breakout Score measures functional performance and their collective alignment, identifying hidden constraints and what actions matter most.
CULTURE
Oil to sustain growth.
Unites and aligns leadership, but execution can break down under growth pressure.
SALES
Combustion to power growth.
Turns prospects into revenue, however, revenue can stall even when opportunities exist.
MARKETING
Fuel to generate growth.
Drives demand, but even if demand is healthy, growth may not convert.
BRAND
Foundation to build growth.
Builds trust and distinction, yet the foundation cracks when trust and differentiation erode.
How Many Assessments Do You Need?
Pricing flexes to match how you use the Breakout Score, from a single assessment to dozens across multiple organizations and review cycles. The number is also dependent on assessment frequency. For 75+ assessments, please contact us for a custom quote.
Access codes expire after 12 months for purchases under 50 and 18 months for volumes of 50 or more.
Single/Diagnostic Use
Large Business/Active Deal & Advisory Use
Portfolio & Institutional Use
Executive Review
The Breakout Score analysis covers growth engine strength, core driver alignment, and constraint severity. It does not replace financial diligence, cost structure, or operational audits.
Strategic Support
All Growth Partner engagements include and begin with the Breakout Score™.
Priority Growth Partner
Senior-level guidance for clients for important growth decisions. Clients bring key questions to the sessions and we work through them to enable action between sessions.
What this looks like in practice:
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Includes one Breakout Growth Engine Score Report
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Two focused working sessions per month
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Decisions are reviewed, not rushed
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Progress happens between sessions
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Email support for the month
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Senior-level guidance without operational involvement
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Clarity on what matters most
Engagements are structured around outcomes and decision support versus guaranteed hours or meeting counts. Sessions and touchpoints are used where they add the most value.
Three Easy Steps to Growth Clarity.
1
COMPLETE ASSESSMENT(S)
40+ strategic questions assess key growth drivers and alignment.
2
GET YOUR ANALYSIS
Your Breakout Score Report is emailed in 24-72 business hours.
3
TAKE ACTION
Take informed action on your own or leverage our expert guidance.
About The Breakout Group:
Bill Glenn, Founder
"Sales, marketing, brand, and culture power your growth engine. The Breakout Score measures their strength and alignment so you can turn instinct and guesswork into decision clarity."
Bill Glenn is a sales, marketing, and brand strategist. He helps companies unlock growth by using 30+ years of knowledge and experience to solve sales, marketing, and brand challenges.
His background includes startups, mid-size companies, and Fortune 50 brands where he built a rare blend of sales, marketing, strategic, analytical, and creative expertise across a variety of industries such as sports, entertainment, technology, financial services, legal, and construction.
As founder of The Breakout Group, Glenn created the Breakout Score™, an AI-powered, expert-guided index that assesses a company's growth- readiness, including the strength and alignment of brand, marketing, sales, and organizational culture.
His approach combines AI, data, and related insights with real-world experience to help leaders replace guesswork and speculation with clarity.
Related Highlights
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Co-founder of the DBI, the first data scoring index for evaluating celebrity/athlete endorsements.
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Launched the Insights & Analytics Group at The Marketing Arm, including ROI modeling.
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Adjunct marketing and sales professor at SMU, Baylor University, and the University of Dallas.
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Featured expert on CNBC, MSNBC, Bloomberg News and in Ad Age, USA Today, and SBJ.
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Consultant and speaker for business sales, marketing, brand integration, and growth.
