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You Sense You're Leaving Growth on the Table.
Our Sales and Marketing Index Tells You Where. 

Our proprietary SM100 Index assesses your sales and marketing alignment and identifies areas for improvement. 

You know there are more opportunities to grow but you don't know how to find them. For example: 

  • Your leads are slow to develop, unqualified, or never contacted

  • You suspect your brand messaging isn’t resonating, but you can't tell for sure

 

The list of issues is long but the solution is more often than not related to the strategy and alignment of sales and marketing.

​Our one-hour, $295 SM100 Breakout Session measures your sales and marketing alignment on a 0-100 scale and gives you recommendations to improve business performance. You receive:

 

✅ A Custom SM100 Alignment Score
Our proprietary index provides a clear snapshot and score of how well your sales, marketing, and brand are aligned.

✅ Lead to Sales Management Analysis

A brief, critical review of lead management, from prospecting to close. 

✅ Message-to-Market Match Analysis
A brief, critical review of how well your messaging speaks to your buyer.

✅ 3 Strategic Moves to Consider Today
Three key, impactful actions you can take, with or without our help.

✅ One-Page Debrief Summary
A written recap of what we discussed and what we recommend.

Small and Medium Business Growth by Aligning Sales, Marketing, and Brand

CALL OR TEXT

214.789.7820

Schedule a one hour,
diagnostic call for just $295.

Bill Glenn, Consultant for Small and Medium Business Sales, Marketing, and Brand
About The Breakout Group
​

The Breakout Group was founded in 2013 by Bill Glenn. The firm helps companies from $5M-$50M unlock faster, smarter revenue growth by identifying and fixing misalignment in sales, marketing, and brand both inside of the organization and in the eyes of customers.

​

Glenn has deep sales, marketing, brand, strategic, analytical, and creative skills. It's rare to find consultants who have strength and knowledge in all these areas. This well-rounded background offers his clients tremendous value and versatility. 

​

Glenn's experience crosses multiple business scales, from start-ups to Fortune 50 firms, and spans diverse industries, including communications, technology, financial services, advertising, sports, entertainment, fitness, legal, and construction, in both the public and private sectors. 

 

As a sponsorship/partnership subject matter expert, Glenn has made TV appearances on CNBC, MSNBC and Bloomberg News and provided insights to major print/online media such as USA Today, Ad Age and the Sports Business Journal (SBJ), in addition to other national/regional media outlets.

People who have worked with Bill Glenn say: "He has an excellent marketing mind which is sharpened by a diverse background. He's Insightful, creative, analytical, passionate, and he offers a compelling balance of ability and experience in strategic planning, creative, sales, business development and analytics."

He launched the first insights and analytics practice for The Marketing Arm and co-founded the DBI, the industry’s first analytics-based ranking index for celebrity/sports evaluation and endorsement. The DBI became the industry standard for brand-focused celebrity evaluation. ​

 

Glenn has also served as CMO for Predictive Fitness, an AI-based SaaS platform which offers training for triathlons and marathons. He has built multiple company marketing and sales strategies, including digital, content marketing and partnerships.​

 

Glenn has taught these sales, marketing, and brand principles multiple times as an adjunct professor at SMU, Baylor and the University of Dallas.​ He also was a member of the Sports Advisory Board at Baylor.

​

Glenn lives in DFW and holds both a Journalism degree (School of Journalism) and MBA in Marketing from the University of Missouri. 

AREAS WE PROVIDE GUIDANCE

COMPANY CULTURE

  • Create Vision

  • Define Mission

  • Identify Values

  • Community

BRAND

  • Architecture

  • Strategy 

  • Identity

  • Positioning

  • Voice/Messaging

  • Brand Experience 

  • Rebrand Planning/Execution

  • Launch Planning

SALES

  • Strategy 

  • Territory Analysis/Planning

  • Account Segmentation

  • Funnel Audit/Design

  • Metrics and Analysis

  • Planning/Forecasting

  • Process Optimization

  • CRM Review/Assessment

  • Customer Support Analysis

  • Technology Integration

RESEARCH/ANALYTICS

  • Survey Design/Execution

  • Competitive Intelligence/Analysis

  • Customer Insight/Segmentation

  • Customer Satisfaction Surveys

  • Employee Satisfaction Surveys

  • Market Opportunity Assessment 

  • Data Analysis

  • Return on Investment Modeling

MARKETING

  • Marketing Strategy 

  • Digital Strategy 

  • Content Strategy 

  • Market Segmentation

  • Campaign Concept/Planning

  • Customer Journey/Experience

  • Competitive Analysis

  • Media Channel Mix

  • PR/Press Release Writing

  • Media Spokesperson

SPONSORSHIP/EVENTS

  • Sponsorship/Event Strategy

  • Rights Fee Negotiation

  • Sponsorship/Event Negotiation

  • Activation Strategy

  • Trade Show Strategy

  • Budget Recommendation

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