The Five Growth Drivers
the Breakout Score Measures.
Sales, Marketing, Brand, and Culture drive growth.
Alignment magnifies (or reduces) the result.
SALES
Lead Conversion Reliability
MARKETING
Demand Generation Efficiency
BRAND
Differentiation
and Trust
CULTURE
Execution Consistency
ALIGNMENT
Multiplier or Drag on Growth
Diagnostic Questions Guide the Analysis.
This is a small sample of 40+ questions used in the Breakout Score assessment.
SALES
We can clearly articulate what makes us meaningfully different from alternatives in our market.
a. Consistently happens...
b. Usually happens...
c. Occasionally happens...
d. Rarely happens...
e. Insufficient visibility...
BRAND
We can clearly articulate what makes us meaningfully different from alternatives in our market.
a. Consistently happens...
b. Usually happens...
c. Occasionally happens...
d. Rarely happens...
e. Insufficient visibility...
MARKETING
Our marketing efforts reliably move prospects from initial interest to being ready to buy.
a. Consistently happens...
b. Usually happens...
c. Occasionally happens...
d. Rarely happens...
e. Insufficient visibility...
CULTURE
People take clear ownership of outcomes, and work gets completed without excessive follow-up or escalation.
a. Consistently happens...
b. Usually happens...
c. Occasionally happens...
d. Rarely happens...
e. Insufficient visibility...
ALIGNMENT
Sales, marketing, brand, and culture reinforce one another rather than working at cross-purposes.
a. Consistently happens...
b. Usually happens...
c. Occasionally happens...
d. Rarely happens...
e. Insufficient visibility...
How the Breakout Score Analysis Works
Financials tell you what happened. The Breakout Score tells you what could happen next.
Revenue, margins, and cash flow reflect past performance. Future results depend on how the company's growth drivers are configured and aligned, which few, if any, organizations measure.
The Breakout Score measures growth potential by scoring and analyzing the strength and alignment of Sales, Marketing, Brand and Culture.
The score and model framework was built by the architect of the DBI (an industry-leading brand endorsement index) and refined through 30+ years of sales, marketing, and brand diagnostic work.

This is an example of an executive summary from a Breakout Score Report.
It identifies what’s working, what’s likely to limit growth in the next 90 days, and what key actions to take.
THE BREAKOUT SCORE MODEL FROM INPUT TO INSIGHTS
Business Input
Answer 40+ strategic questions covering growth drivers and alignment.
Framework-Calculated Results
The proprietary framework calculates scores based on your responses, including industry and business stage.
AI-Enhanced Insights
AI doesn't determine scores. It analyzes responses and scores to identify patterns and priorities.
How the Breakout Score is different:
✓ Measures core growth drivers ✓ Diagnoses driver alignment and interaction ✓ Identifies constraints specific to your industry and stage ✓ Constraint identification and prioritization ✓ Stage and industry-specific insights ✓ Scores are based on business responses, not AI assumptions ✓ AI insights are driven by a proprietary framework methodology ✓ Designed for monthly, quarterly or annual tracking
What's in a Breakout Score Assessment:
✓ Overall Company Breakout Score (0-100) ✓ Breakout Driver Scores for Sales, Marketing, Brand, Culture ✓ Breakout Alignment Score shows how drivers work together ✓ Constraint identification and prioritization ✓ Stage and industry-specific insights ✓ Multi-page PDF report with actionable recommendations ✓ Email delivery of the report within 24-72 business hours ✓ ADD-ON: Executive Review & 30-day email support (See Pricing)
Three Steps to Knowing Breakout Potential
1
COMPLETE ASSESSMENT(S)
40+ strategic questions assess key growth drivers and alignment.
2
GET YOUR ANALYSIS
Your Breakout Score Report is emailed in 24-72 business hours.
3
TAKE ACTION
Take informed action on your own or leverage our expert guidance.
How Many Assessments Should You Buy?
Three key questions (and a little math) determine your need.
1. How many businesses will be analyzed?
2. How many stakeholders will assess the same business?
3. How often will the business(es) be analyzed--annually, quarterly, or monthly?
Beta participants receive preferred pricing recognition once standard pricing tiers are published.
BETA RELEASE PRICING:
The Breakout Score is being offered under a limited beta release.
We're working with a targeted number of institutional partners and business leaders to calibrate pricing based on real-world usage patterns, including volume, frequency, and evaluation context.
The Breakout Score evaluates breakout potential, core driver alignment, and constraint severity. It is designed to support strategic and investment decisions, but does not replace financial diligence, cost structure analysis, or operational audits.
Most custom quotes are provided within one business day.
About The Breakout Group:
Bill Glenn, Founder
"The Breakout Score is a companion to financials because it informs the future by measuring a company's potential to generate breakout growth. Get the score on growth before you invest."

Bill Glenn is a sales, marketing, and brand strategist. He helps companies unlock growth by using 30+ years of knowledge and experience to solve sales, marketing, and brand challenges.
His background includes startups, mid-size companies, and Fortune 50 brands where he built a rare blend of sales, marketing, strategic, analytical, and creative expertise across a variety of industries such as sports, entertainment, technology, financial services, legal, and construction.
As founder of The Breakout Group, Glenn created the Breakout Score™, an AI-powered, expert-guided index that assesses a company's growth- readiness, including the strength and alignment of brand, marketing, sales, and organizational culture.
His approach combines AI, data, and related insights with real-world experience to help leaders replace guesswork and speculation with clarity.
Related Highlights
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Co-founder of the DBI, the first data scoring index for evaluating celebrity/athlete endorsements.
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Launched the Insights & Analytics Group at The Marketing Arm, including ROI modeling.
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Adjunct marketing and sales professor at SMU, Baylor University, and the University of Dallas.
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Featured expert on CNBC, MSNBC, Bloomberg News and in Ad Age, USA Today, and SBJ.
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Consultant and speaker for business sales, marketing, brand integration, and growth.


