Grow More. Guess Less.
Business Growth Assessment & Consulting | The Breakout Group
Don't Scale, Buy, or Sell a Business Without a Growth Engine Analysis.
How strong is it? What can improve it?
The Breakout Score™ is an industry and stage-specific diagnostic that reveals a growth engine's strengths and what actions are needed to accelerate growth.
The Score is Designed for Different Users.
SMB OWNERS & LEADERS
Your leads and interest aren't scaling growth. Stop guessing what the issue is The Breakout Score helps owners and leaders stop debating symptoms and start addressing root causes. It addresses key questions such as: 1. Where should we invest next for the best ROI: sales, marketing, brand, or culture? 2. Which constraint is blocking or limiting growth right now? 3. Where is misalignment across our growth drivers quietly eroding performance? 4. What should we prioritize in the next 90 days to accelerate growth?
CONSULTANTS & AGENCIES
Your clients admit there are growth issues. But they want proof, not just advice The Breakout Score provides you defensible, diagnostic guidance regarding growth. It addresses key questions such as: 1. Which growth drivers should we address to create the greatest client impact? 2. Is the client’s issue rooted in execution, strategy, or misalignment? 3. Where does leadership perception diverge from operational reality? 4. What must be addressed first to ensure outstanding execution?
BROKERS &
INVESTMENT BANKS
Is growth durable or driven by timing, a single client, or other similar risk factors The Breakout Score helps brokers and IBs evaluate deal readiness and reduce surprises in diligence. It addresses key questions such as: 1. Is this business market-ready today, or does it require pre-sale preparation? 2. Which growth risks will buyers care about most and discount the hardest? 3. What buyer type is the best fit given the company’s growth profile? 4. What improvements would most increase valuation in the next 90–180 days?
PRIVATE EQUITY, VC, & FAMILY OFFICES
Where's the growth value and what blind spots could be costly in a transaction The Breakout Score helps investors separate perceived upside from real growth capacity. It addresses key questions such as: 1. Where are the growth-related operational risks that won’t show up in financials? 2. Where will the growth engine strain or break as we push for scale? 3. What should we fix first post-close to unlock growth engine value creation? 4. Where is value creation realistic and where is it assumed?
Growth Engines are Like Financials. Sometimes They Need an Audit.
Sales, marketing, brand, and culture form the growth engine.
Their strength and alignment determine capacity.
SALES
Combustion to
power growth.
MARKETING
Fuel to
generate growth.
BRAND
The engine block to
build growth.
CULTURE
Oil to
sustain growth.
How the Breakout Score Analysis Works
A disciplined, repeatable analysis of growth engine strength, constraints, and alignment.
The Breakout Score was created by the architect of the DBI, an industry-leading brand endorsement index, and refined through 30+ years of sales, marketing, and brand diagnostic work.
Scores are specific to a company's industry and stage, and designed to be run annually, bi-annually, or quarterly to track progress and avoid solving the wrong problem.
What's Included in Every Breakout Score Assessment:
This is a partial one-page sample from an actual Breakout Score Report.
✓ Overall Breakout Growth Engine Score (0-100) ✓ Breakout Driver Scores for Sales, Marketing, Brand, Culture ✓ Breakout Alignment Score shows how drivers work together ✓ Constraint identification and prioritization ✓ Stage and industry-specific insights ✓ Multi-page PDF report with actionable recommendations ✓ Email delivery of the report within 24-72 business hours ✓ ADD-ON: Executive Review & 30-day email support (See Pricing)
It uses 40+ assessment questions to evaluate Sales, Marketing, Brand, and Culture, individually and together, to find the strengths, constraints, and risks impacting growth.
Diagnostic Questions Guide the Analysis.
This is a small sample of 40+ questions used in the Breakout Score assessment (response options not shown).
SALES
Our sales process produces predictable outcomes rather than relying on individual effort or heroics.
BRAND
We can clearly articulate what makes us meaningfully different from alternatives in our market.
MARKETING
Our marketing efforts reliably move prospects from initial interest to being ready to buy.
CULTURE
People take clear ownership of outcomes, and work gets completed without excessive follow-up or escalation.
ALIGNMENT
Sales, marketing, brand, and culture reinforce one another rather than working at cross-purposes.
Three Easy Steps to Growth Clarity.
1
COMPLETE ASSESSMENT(S)
40+ strategic questions assess key growth drivers and alignment.
2
GET YOUR ANALYSIS
Your Breakout Score Report is emailed in 24-72 business hours.
3
TAKE ACTION
Take informed action on your own or leverage our expert guidance.
How Many Assessments Do You Need?
Three key questions (and a little math) to determine your need.
1. How many businesses will be analyzed?
2. How many stakeholders will assess the same business?
3. How often will the business(es) be analyzed--annually, quarterly, or monthly?
1-9
Assessments
10-24
Assessments
25-49
Assessments
50-74
Assessments
The Breakout Score analysis covers growth engine strength, core driver alignment, and constraint severity. It does not replace financial diligence, cost structure, or operational audits.
What Happens After Your Assessment?
You'll receive your Breakout Score Report with scores, alignment analysis, and prioritized actions. Add implementation support to turn insights into results.
Post-Assessment Implementation Support
Executive Review
Senior-level guidance designed for high-stakes transitions: exit preparation, post-acquisition integration, market expansion, or rebuilding growth momentum.
What this looks like in practice:
✓ Includes monthly Breakout Growth Engine Score Report (track progress)
✓ Two focused working sessions per month
✓ Decisions are reviewed, not rushed, progress happens between sessions
✓ Email support for the month, strategic guidance versus execution
✓ Outcome-focused engagement (not hourly billing)
✓ Sessions used where they add value, not to hit quotas
Priority Growth Partner
About The Breakout Group:
Bill Glenn, Founder
"Sales, marketing, brand, and culture power your growth engine. The Breakout Score measures their strength and alignment so you can turn instinct and guesswork into decision clarity."
Bill Glenn is a sales, marketing, and brand strategist. He helps companies unlock growth by using 30+ years of knowledge and experience to solve sales, marketing, and brand challenges.
His background includes startups, mid-size companies, and Fortune 50 brands where he built a rare blend of sales, marketing, strategic, analytical, and creative expertise across a variety of industries such as sports, entertainment, technology, financial services, legal, and construction.
As founder of The Breakout Group, Glenn created the Breakout Score™, an AI-powered, expert-guided index that assesses a company's growth- readiness, including the strength and alignment of brand, marketing, sales, and organizational culture.
His approach combines AI, data, and related insights with real-world experience to help leaders replace guesswork and speculation with clarity.
Related Highlights
-
Co-founder of the DBI, the first data scoring index for evaluating celebrity/athlete endorsements.
-
Launched the Insights & Analytics Group at The Marketing Arm, including ROI modeling.
-
Adjunct marketing and sales professor at SMU, Baylor University, and the University of Dallas.
-
Featured expert on CNBC, MSNBC, Bloomberg News and in Ad Age, USA Today, and SBJ.
-
Consultant and speaker for business sales, marketing, brand integration, and growth.
