Marketing strategy and execution is critical to organizational success.

But to drive success, marketing must connect to sales.


What defines successful marketing strategy? How do you connect marketing to sales?

How do you measure success? 

The Breakout Group objectively reviews marketing strategy, identifies opportunities and recommends actions to better connect marketing to sales to drive breakout success.

Contact Bill Glenn: Email, call/text 214-789-7820 or

About The Breakout Group

For 20+ years, The Breakout Group’s Founder, Bill Glenn, has worked across sales and marketing on the brand, agency and property side, at Verizon, The Marketing Arm and Learfield IMG. He founded The Breakout Group in 2013. 

As a subject matter expert, Glenn has made TV appearances on CNBC, MSNBC and Bloomberg News and provided insights to major media such as USA Today, Ad Age and the Sports Business Journal (SBJ) in addition to other national/regional media outlets.

He launched the first insights and analytics practice for a major marketing and promotions agency where he built ROI models for major brands and co-founded the industry’s first analytics-based ranking index for celebrity/sports evaluation and endorsement. He also ran the agency’s Dallas-based events division and served in a senior-level consulting role for major Fortune 500 brands.

He also served as CMO and Chief Revenue Officer for a SaaS start-up focused on artificial intelligence and predictive analytics, where he built the company’s marketing and sales strategy, including digital, content marketing and partnerships.

Since 2002, he has served multiple times as a graduate and undergraduate adjunct professor of integrated marketing/sales for SMU, Baylor and the University of Dallas.

People who have worked with him have said, "His knowledge of integrated marketing, sponsorships and strategy is unparalleled," and he has "Remarkable talent for taking complex projects, breaking them down into manageable pieces, and delivering incredible results."


Glenn offers valuable perspective that's a breakout opportunity for brands.

His uncommon blend of sales and marketing experience and strategic and analytical thinking offers businesses a one-of-a-kind perspective.

Glenn lives in Dallas/Fort Worth and has a bachelor’s degree in journalism/advertising from the University of Missouri School of Journalism as well as a MBA in marketing from the University of Missouri.