About The Breakout Index

"Breakout performance" is a notable surge, progress or unexpected success.

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While this level of performance is influenced by multiple business functions, a company's culture, sales, marketing, and brand exert the greatest impact in shaping and propelling breakout results.

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How do you measure a company's potential to deliver breakout results based on its culture, branding, marketing, and sales?

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First, it's important to understand the function of each area:

Culture: Defines the mission, values, behaviors, and practices that guide the company's actions.

Brand: Represents the company's identity, including image, perception, and reputation.

Marketing: Communicates, promotes, and builds brand identity to generate awareness, leads and loyalty.

Sales: Focuses on driving revenue, converting leads, and creating customer loyalty through service.

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It's critical these four areas are aligned and bridged to produce breakout results.

Companies who fail to do this are at risk of underperforming their performance potential. 

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The Breakout Group's proprietary Breakout Index helps small and mid-sized businesses identify their position and potential to produce breakout performance. The index is based on a company's current culture, sales, marketing, and branding position, activities and processes.  

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The index results identify points of strength and challenges which enable a company to identify and target key areas which can better position them for breakout performance.