Breakout Briefs

Most business leaders understand the importance of sales and marketing. But fewer understand that strength alone in these areas isn't enough, and there are actually two other areas, brand and culture, critical to growth. Collectively, these four areas are the primary levers to increase business growth. If these areas are strong, but not aligned, a company will struggle to maximize revenue. It's akin to 1+1+1+1 = 3. What is Alignment? Alignment means your sales, marketing, bra

While a strong brand serves as the foundation for growth, sales is the engine  that turns potential into performance. However, companies often view sales as a separate function rather than part of an overall system. In small and mid-sized businesses, sales and marketing alignment is often the difference between stalled or slow performance and predictable growth. Too often, companies depend on "closer" and "hard seller" personalities rather than a structured, relationship-bas