Breakout Briefs

Marketing often feels like the only business discipline everyone believes they understand, and, in some cases, do well, even when their primary role or expertise is unrelated (finance, operations, HR, etc.). Some would say it's because we’re all consumers. We click ads, scroll social feeds, read reviews, follow brands, and watch campaigns unfold every day. We like this, hate that, and often ask "Why?" So it’s maybe logical to assume our exposure to marketing creates expertis

Every business seeks growth. But contrary to popular belief, growth doesn’t start with marketing or sales. It starts with your brand . And this is true for every industry. Yes, even yours. Your name may seem somewhat trivial or less than important. But it's not just a label, words, or logo. It’s the foundation on which awareness, trust, and long-term value are built. A strong brand creates clarity. It gives customers something to remember, experience, and recommend. It signa

While a strong brand serves as the foundation for growth, sales is the engine  that turns potential into performance. Sales is where strategy meets reality. It’s the daily discipline of translating value into results, one conversation, one proposal, one decision at a time. A strong sales engine doesn’t just close deals; it creates growth momentum. It keeps your business moving forward, even when markets shift or demand slows. However, companies often view sales merely as a fu