Breakout Briefs

There are dozens of metrics leaders track. Perhaps you're one of those leaders.   Page views, email open rates, social media followers, website traffic, lead volume…just to name a few. But most SMB leaders don't have the time to build, or budget to subscribe to, elaborate dashboards...let alone hire data analysts to interpret them. Here's the good news: You don't need to track everything. You need to track the key business growth metrics which reveal the health of your growth

Most companies enter a new year with ambitious growth goals but a sense of apprehension about whether, or how, they’ll reach them. That apprehension rarely comes from doubts about employee effort. It comes from uncertainty…and guesswork. Where are leadership’s blind spots? Are the key growth drivers (sales, marketing, brand, and culture) actually aligned? How much of the forecast is based on clarity versus guesswork? These questions open the door to friction, misalignment, an