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Fractional Sales and Marketing Consulting
to Improve Small and Medium Business Growth 

WHAT IS A FRACTIONAL CMO OR REVENUE LEADER AND

WHEN SHOULD YOU USE ONE? 

What is Fractional Sales and Marketing Consulting?

​Fractional sales and marketing consulting is part-time, experienced leadership that works inside your business to improve growth and address key issues, at a "fraction" of the cost of a full-time hire.

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When should you use Fractional Consulting?

  • Growth feels harder than it should

  • Sales, marketing, brand, and culture aren’t fully aligned

  • You need senior-level experience without a full-time hire.

  • You know there's opportunity you aren't fully capturing​

Sales and marketing don’t operate independently.
Treating them that way is where problems start.

Improve and Drive Quality of Growth with Fractional Marketing Leadership Consulting 

Marketing and sales are forever connected. You can't address one without considering the other.

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That point gets lost quickly when growth slows. Marketing becomes the easy target because the list of possible culprits is long. Campaigns. Content. Channels. Digital. Ads. Promotions. There's always something to adjust.

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But activities are rarely the root cause of a structural growth problem.

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When marketing isn't performing, the question isn't which tactic to change. It's whether sales, marketing, brand, and culture are strong, aligned, and actually driving quality growth. That's where the diagnosis starts.

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Before any work begins, I use the Breakout Quality of Growth (QofG) Report to assess the strength and alignment of your growth across sales, marketing, brand, and culture, in addition to leadership alignment. This is weighted for your business stage and industry as well as customer type.

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The Breakout QofG Report identifies the real constraint before any recommendation, change, or spend.

That matters because marketing problems are rarely where they first appear.

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Companies see spending on marketing without clear return, leads that don’t convert, messaging that doesn’t resonate, or growth that feels inconsistent or unpredictable. But they don't know why.

 

Fractional marketing leadership brings senior-level strategy and execution into your business without the cost of a full-time hire. â€‹A fixed monthly cost. Month-to-month contract. No full-time overhead.

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This work typically includes:

  • Ideal customer profile definition and targeting

  • Messaging and value proposition development

  • Channel strategy and budget allocation

  • Lead generation and funnel optimization

  • Marketing and sales handoff process

  • Campaign planning and execution oversight

  • Marketing technology and automation assessment

  • Performance tracking and reporting discipline

 

 

 

I work inside the process to help you build growth momentum that is more predictable, connects cleanly to revenue, and doesn't require constant reinvention to keep working.

 

Schedule an exploratory discussion.

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Improve Revenue and Sales Operations with Fractional Sales Leadership 

Sales issues rarely show up as "sales problems." In fact, what looks like a pure sales problem is often tied to marketing, brand, organizational culture, or alignment. 

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But many consultants have a limited view because they only offer a sales or marketing experience lens. Not both.

 

My background includes both sales and marketing experience.​ That matters because the true sales problem(s) are often tied to demand generation, conversion, positioning, or disconnects among them. 

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Sales involves multiple areas such as:

  • Strategy such as structure, territory management, account-based management, etc.

  • Pipeline development and tracking (Lead generation and tracking) 

  • Sales training and coaching

  • Messaging tools

  • CRM management (sales database)

  • Key metrics for success

 

Schedule an exploratory discussion.

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