Breakout Briefs

Most companies enter a new year with ambitious growth goals but a sense of apprehension about whether, or how, they’ll reach them. That apprehension rarely comes from doubts about employee effort. It comes from uncertainty…and guesswork. Where are leadership’s blind spots? Are the key growth drivers (sales, marketing, brand, and culture) actually aligned? How much of the forecast is based on clarity versus guesswork? These questions open the door to friction, misalignment, an

Most business leaders understand the importance of sales and marketing. But fewer understand that strength alone in these areas isn't enough, and there are actually two other areas, brand and culture, critical to growth. Collectively, these four areas are the primary levers to increase business growth. If these areas are strong, but not aligned, a company will struggle to maximize revenue. It's akin to 1+1+1+1 = 3. What is Alignment? Alignment means your sales, marketing, bra