Breakout Briefs

Most business leaders understand the importance of sales and marketing. But fewer understand that strength alone in these areas isn't enough, and there are actually two other areas, brand and culture, critical to growth. Collectively, these four areas are the primary levers to increase business growth. If these areas are strong, but not aligned, a company will struggle to maximize revenue. It's akin to 1+1+1+1 = 3. What is Alignment? Alignment means your sales, marketing, bra