Breakout Briefs

Most companies enter a new year with ambitious growth goals but a sense of apprehension about whether, or how, they’ll reach them. That apprehension rarely comes from doubts about employee effort. It comes from uncertainty…and guesswork. Where are leadership’s blind spots? Are the key growth drivers (sales, marketing, brand, and culture) actually aligned? How much of the forecast is based on clarity versus guesswork? These questions open the door to friction, misalignment, an